What will the 'Big 5' (Alphabet, Amazon, Apple, Facebook, and Microsoft) tech companies' average reputation ranking be in the 2022 Axios Harris poll?
Context. According to the Axios Harris Poll's recently released 2021 Corporate Reputation Rankings, the reputation of big tech companies has taken a "pandemic plunge." Among the Big 5 tech companies -- Amazon, Apple, Facebook, Google, and Microsoft -- Amazon remains at the top at #10 (out of 100), and Facebook remains at the bottom at #98 (out of 100). Between those two extremes, Microsoft and Google's rankings dropped significantly since 2020. Only Apple's ranking improved between 2020 and 2021, from #27 to #16 (out of 100).
Data and resolution details. This question resolves based on the results of the 2022 Axios Harris Poll. Based on the publication schedule of previous polls, we expect the 2022 poll to be released between February and July 2022.
The Axios Harris poll describes its methodology as follows: "The Axios Harris Poll 100 is based on a survey of 42,935 Americans in a nationally representative sample. The two-step process starts fresh each year by surveying the public’s top-of-mind awareness of companies that either excel or falter in society. These 100 'most visible companies' are then rated by a second group of Americans across the seven key dimensions of reputation to determine the ranking. If a company is not on the list, it did not reach a critical level of visibility to be measured."
Note on reading the graph: The x-axis is the average company ranking out of 100. That means a higher number = a worse reputation.
The data underlying the graph is here.
This question was proposed by Foretell pro forecaster Anthony Cordetti (username: ACordetti).
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